Local Law Firms Home > Business Law News > Google to Implement New Social Network in Business Circles
The goal of Google+ is to challenge social networking sites like Facebook and Twitter, and has had approximately 15 million visitors since it launched to the public on September 20. An invitation-only version of Google+ initially released on June 28 and has received over a million visits weekly.
A distinctive component of Google+ is the capability for users to categorize others into certain groups, such as family, friends, acquaintances or co-workers. This corporate version of Google+ would simplify the method in which employees could distribute information. For those with a business that want to create an internal social network, everyone working at the corporation or anyone working on a specific issue can form a circle. Currently, one challenge that businesses face is the ability to easily contact all staff members and share information, news, and network with those in the same industry.
Most businesses need to improve at sharing intellectual property around within and social networking essentially does that exceedingly well.
Google+ would also allow companies to specifically target various groups of clients and customers and control what messages they sent to those in certain circles.
Google+ for corporations follows the business's trend of providing a complimentary, consumer version of a product and a premium version for business customers.
Currently, Google already provides other useful applications for users that are also utilized by companies. These features include e-mail, spreadsheet software, online word-processing, and data storage.